Did you know that Kit Kats have a special connection to Japan? In this article, we'll dive into the history of Kit Kats and explore their ties to land of the rising sun.
From the North of England
Kit Kat is a beloved chocolate brand that has been around for nearly a century. But where did it all begin? The story of Kit Kat starts in the United Kingdom in the 1930s, when a company called Rowntree's launched a chocolate bar called Kit Kat.
The Early Years of Kit Kat
The early versions of Kit Kat were similar to the ones we know today, with a crispy wafer center surrounded by a layer of chocolate. But the chocolate coating was originally milk chocolate, not the dark chocolate that is now used in some varieties. The name "Kit Kat" was inspired by a famous British literary club called the Kit-Cat Club.
Kit Kat Goes International
Over the years, Kit Kat became a popular chocolate treat around the world. In the 1970s, the brand was acquired by Nestle, which helped to expand its global reach even further. Today, Kit Kat is sold in over 80 countries.
The Birth of Japanese Kit Kat
In the early 2000s, Kit Kat made its way to Japan. But it wasn't just any old Kit Kat - it was a special green tea flavor that was only available in Japan. This flavor was an instant hit with Japanese consumers, and it marked the beginning of Kit Kat's unique relationship with Japan.
The Kit Kat Craze in Japan
The green tea flavor was just the beginning. Over the years, Kit Kat has released hundreds of different flavors in Japan, ranging from traditional Japanese flavors like matcha and sake to more unusual ones like wasabi and sweet potato. The flavors are often tied to different regions or seasons, and some are only available for a limited time.
Kit Kat and Japanese Culture
So why has Kit Kat become such a phenomenon in Japan? One reason is the country's love for unique and unusual flavor combinations. But there's also a cultural aspect to it - the name "Kit Kat" sounds similar to the Japanese phrase "kitto katsu," which means "you will surely win." As a result, Kit Kat has become a popular gift item in Japan, often given to students before exams as a good luck charm.
Kit Kat's Impact on Japanese Tourism
The popularity of Kit Kat in Japan has even had an impact on tourism. Visitors to Japan often seek out different Kit Kat flavors as souvenirs, and the brand has even created special editions that are only sold in airports and train stations.
Kit Kat Goes Beyond Chocolate
In addition to its unique flavors, Kit Kat in Japan has also become known for its innovative packaging. Gift boxes are often decorated with seasonal themes or popular anime and manga characters, making them popular collector's items.
So, are Kit Kats from Japan?
The answer is both yes and no. While the brand originated in the UK, Japan has played a significant role in the evolution of Kit Kat, particularly in terms of its unique flavors and packaging. Whether you're a fan of classic chocolate or unusual flavor combinations, there's no denying that Kit Kat in Japan is a cultural icon that has captured the hearts and taste buds of many.